HOW IT STARTEDAbout
In late 2022 I bought a cold plunge from a Facebook ad. It was $1,800 and looked great in the photos. Four months in, the chiller failed. I emailed support. Eleven days later, someone replied asking me to send a video.
I spent the next year talking to other cold plunge owners. Almost everyone I met had a similar story. Buying a $4,000 product online - sight unseen, with no real expert to talk to - felt like a coin flip.
So I started this store. Not to sell the most plunges. To sell the right ones.
How we vet products
Every brand we list goes through a 60-day evaluation. We use the product daily, test it across temperatures and seasons, and call the brand's support team unannounced. We've removed two brands in the past year.
If you want the dirt, just call us. We'll tell you which products are great and which we passed on - and why.
What we believe
A cold plunge is a 5-year relationship. You will use it hundreds of times. The five minutes you spend choosing the wrong one costs you thousands.
Talk to Alex directly.
We built the store we wished existed when we were buying our first Sheru the Tiger.